Promoting Entrepreneurship: Junior Achievement Business and Product Expo 2015

By: Audrey Isabel L. Pe, Multiple Intelligence International School (14 years old)

Last December 2, Junior Achievement Philippines held its second Business and Product Expo in the Philippine Trade Training Center (PTTC). The event featured student “mini-companies” from colleges and universities all around the country.

Held as an expo and a competition, Junior Achievement Philippines annually gathers and encourages students to create their own startups through partnerships with various schools. This is done through the Junior Achievement Mini-Company Program, which trains students through teaching the multi-disciplinary skills of business, entrepreneurship, and economics in the second to fourth year of collegiate education.

The event started off with the students showcasing their companies and selling products in their decorated booths. Afterwards, the participants and supporters of the event gathered into the PTTC hall to hear talks from Ricardo Cuna (Milkin Corporation), George Masacero (Junior Achievement Trustee), Reese Colayco (Hult Prize representative), Karlo Plata (HR of 3M Philippines) as well as the spiels of the students’ companies. The competition proper gathered a panel of three judges to hear and critique the pitches of the student-run companies.

Among the products were accessories made from “lahar” and scented pillows that are used to relieve stress. The judges had to evaluate ten selected companies based on their presentation, collaboration, market entry strategy, and question and answer portion.

The De La Salle University-Dasmariñas won first place with the “Ezure Corporation” that sold the coconut shell speakers, while Colegio San Agustin Biñan and St. Joseph’s College of Quezon City placed second and third respectively.

In closing, the event successfully conveyed its message to spread youth entrepreneurship by encouraging students to create startup companies of their own.

Related Posts